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Win, the social gaming company backed by bwin.party, today announced a strategic collaboration with United Auburn Indian Community, owner and operator of the successful Thunder Valley Casino Resort. Win and Thunder Valley Casino Resort will work hand in hand to deliver a unique casino gaming experience that integrates the brand, loyalty program and game content of the real-world Thunder Valley Casino Resort within Win’s flagship Slots Craze social casino game application on Facebook, iOS and Android platforms.
“Win is always looking for innovative ways to make social casino gaming more exciting and rewarding,” said Barak Rabinowitz, CEO of Win. “This partnership with Thunder Valley Casino Resort allows us to tap into the very popular and well-known Thunder Valley brand, and offer our players unique rewards for engagement that bridge the gap between online and offline casinos. We are very excited to introduce Thunder Valley to our community.”
To kick off the partnership, Win will create custom-designed Thunder Valley Casino Resort games for its popular Slots Craze application, which has been installed by more than 1.5 million consumers since its launch in the Spring of 2013. As they engage in the game and increase their “Experience Level,” players will earn special rewards inspired by the Thunder Club, Thunder Valley’s proprietary loyalty and rewards program. Thunder Rewards earned online will be redeemable for dining, gift shop, hotel, gaming and other rewards at the Thunder Valley Casino Resort just outside Sacramento, California.
“Thunder Valley has established a reputation for fun and excitement in a grand, luxurious setting,” said Dawn Clayton, General Manager of Thunder Valley Casino Resort. “Win has proven its ability to create world-class social gaming experiences, and we are very pleased to partner in extending our brand to the world of social casino gaming, and to be able to offer our guests new ways to earn rewards while at home or on the go.”
Win and Thunder Valley Casino Resort will team up on cross-promotions, marketing and content creation. The first Thunder Valley-themed games are expected to hit Slots Craze in Q4 of 2014, joining other recognizable brands such as Garfield™, Casper the Friendly Ghost™, Sherlock Holmes, Count Dracula, the cast of the Wizard of Oz, and more. Slots Craze’s latest and most popular slot yet is Vegas Spins, which offers players a virtual seat in the most popular gambling town in the world.
Slots Craze is currently available on:
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About Thunder Valley Casino Resort
Thunder Valley Casino Resort has been in the elite ranks of AAA Four Diamond award-winning resort destinations since 2011. Located 30 miles east of Sacramento, Thunder Valley Casino Resort offers 250,000 square feet of gaming space – including over 2,500 slot and video machines, 103 table games and a live poker room with space for 240 players. Thunder Valley has 14 restaurants and bars as well as Mingle Bar, Falls Bar, Thunder Bar and High Steaks Bar. Thunder Valley Casino Resort is also home to a luxury, 17-story hotel with 297 rooms, including 40 suites and an expansive outdoor pool complete with private cabanas and Coconut, a poolside bar. The Spa at Thunder Valley features a wide variety of treatments including the exclusive 24-carat gold leaf facial. Also on property is a 3,700-space parking structure that leads guests directly into the casino and hotel. Thunder Valley Casino Resort opened in June 2003 and is owned and operated by the United Auburn Indian Community.
About Win
Win is a social gaming company backed by bwin.party digital entertainment plc, the global online gaming company. Founded in 2012, Win develops and publishes slots, bingo, poker, betting, and other casino games on social and mobile platforms. Its first game, Slots Craze, has passed 1.5 million registered players since its launch in the spring of 2013. Managed by a team of seasoned executives and gaming industry pioneers, Win leverages its unique resources as well as some of the world’s best loved brands to deliver fun and exciting gaming experiences. The company is headquartered in Gibraltar.
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